Front Row®

Front Row® is a high-standard, new brand of pet food, made with non-GMO and grain-free ingredients. Beginning from scratch with minimal direction, I created a visual identity, starting with a logo design that symbolizes the pride that the company takes in their quality ingredients. I then designed a set of packaging designs, digital assets, and marketing collateral to tie in the brand’s visual style and personality.

Project overview:

• Logo design
•  Branding
•  Packaging
•  Marketing collateral