Hot Wheels

Hot Wheels® is one of the world's most iconic toy brands, with 16.5 cars sold every second. In early 2022, I had the opportunity to develop a series of product and packaging designs for Mattel®, including creative sketchbook kits designed to inspire young artists.

Working within Mattel's established brand guidelines, I developed original artwork, image compositions, and print-ready designs that maintained the unmistakable Hot Wheels identity.

Role:

• Product & Packaging Design
• Brand Guideline Implementation
• Image Compositing
• Print Production & Prepress