Xara Soccer™

For over 35 years, Xara™ has serviced the soccer industry with cutting-edge apparel, technology, and professional equipment.

In 2022, the company was ready to evolve, and with this, we took on the challenge of creating a complete rebrand. This included creating a completely new logo, new apparel designs, a redesigned product catalog, and a refresh to their website in order to align with the company’s new identity.

Role:

•  Rebrand
•  Logo design
•  Art direction
•  Apparel design
•  Tagline development
•  Website analysis and update
•  Trade show materials