Xara Soccer™

For over 35 years, Xara™ has serviced the soccer industry with cutting-edge apparel, technology, and professional equipment.

In 2022, the company was ready to evolve, and with this, I took on the challenge of creating a complete rebrand. This included creating a completely new logo, new apparel designs, a redesigned product catalog, and a refresh to their website in order to align with the company’s energetic new identity.

Role:

•  Rebrand
•  Logo Design
•  Art Direction
•  Apparel Design
•  Tagline Development
•  Website Analysis and Update
•  Trade Show Materials