Root 66 Endodontics

To many people, the thought of needing root canal work may be a bit unnerving. With this in mind, the goal for Root 66 Endodontics was to create a brand identity that felt friendly and safe, without any negative connotation. I went in the direction of using minimal soft colors and clean, spaced typography, to create a relaxing feel. I then avoided using any symbols that resembled typical dental imagery (such as teeth or dental tools), opting instead on using a highway sign emblem that represents their historic location. However, Root 66 Endodontics did show a little bit of their wild side when it came to designing their festive event invitations.

WORK:
•  Office stationery design
•  Brochures
•  T shirts
•  Personalized cards
•  Custom invitations